Description:

The Ordinary's Niacinamide 10% + Zinc 1% Serum is a water-based formulation designed to enhance skin brightness, improve texture, and strengthen the skin’s moisture barrier. This serum contains a high concentration of niacinamide (vitamin B3) and zinc PCA to target dullness, uneven texture, and excess oil. It also helps reduce the appearance of pores and instantly boosts skin radiance.

Regimen Step 2: Heal
The most-loved hydrating serum that can hydrate, plump, smoothen texture & wrinkles.
Areas
Reduces signs of Aging, fights dryness
Suitable for
All Skin Types
Format
Water-based Serum
Key Ingredients
Hyaluronic acid, ceramides, pro-vitamin B5

Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

How It Works

Hyaluronic Acid 2% + B5 (With Ceramides) is a deep-hydrating serum designed to boost moisture and strengthen your skin’s natural barrier:

Multi-depth hydration: It contains several forms of hyaluronic acid that work at different layers of the skin to draw in and retain moisture, helping skin look plumper and smoother.
Barrier support: Ceramides are essential lipids naturally found in your skin — they help lock in hydration and protect against environmental stressors that can cause dryness or irritation.
Soothing and repair: Pro-vitamin B5 (panthenol) supports moisture retention and helps calm and repair the skin barrier, which is especially beneficial for dry, sensitive, or dehydrated skin types.
Lightweight and fast-absorbing: The serum feels light on skin, making it easy to layer under moisturizers or other treatments without a tacky finish.

How To Use

Cleanse your face thoroughly with a gentle cleanser to remove dirt and impurities.
Apply on slightly damp skin — this helps the serum absorb better and lock in moisture.
Dispense 2–3 drops of the Hyaluronic Acid 2% + B5 (With Ceramides) onto your fingertips.
Gently pat and smooth the serum over your face and neck — avoid rubbing vigorously.
Allow it to absorb fully, then follow with your favorite moisturizer to seal in hydration.
Use morning and evening as part of your skincare routine.

Ingredients

Here are the star ingredients that make this serum effective:

Hyaluronic Acid (2%) – A powerful humectant that attracts moisture into the skin, improving hydration and plumpness. It works in multiple molecular sizes to reach different skin layers. The Ordinary
Ceramides – Lipids that help strengthen and repair the skin’s protective moisture barrier, preventing water loss and enhancing resilience. The Ordinary
Vitamin B5 (Panthenol) – A soothing ingredient that aids moisture retention, supports the barrier, and calms irritation. The Ordinary

(Exact full ingredient list might vary slightly depending on region or batch, but the formula centers on these hydrating and barrier-supporting components.)